ClickFunnels vs Shopify: Which is best for your e-commerce?

Deciding between ClickFunnels and Shopify can feel like choosing the right crew for a moon landing. They’re both giants in their own orbits, but which one will propel your online business to stellar heights? We’ll dive into the cosmos of these platforms, breaking down their features so you can make an informed decision.


We know you’re looking for a platform that’s not just a shopping cart but a rocket ship for your sales. Are you leaning toward the sales funnel wizardry of ClickFunnels or the e-commerce empire of Shopify? Let’s explore the strengths and quirks of each to see which one truly aligns with your business mission.

We did a similar comparison between Shopify vs Klaviyo if that is relevant to you.

ClickFunnels vs Shopify

ClickFunnels Features

When evaluating ClickFunnels, it’s striking how the platform is designed with a specific mission in mind: to maximize conversions. Unlike traditional eCommerce solutions, ClickFunnels is tailored to help us guide visitors through a carefully crafted sales process. There’s a reason why marketers hail ClickFunnels as a powerhouse for lead capture and sales conversions; the features it provides are second to none in creating effective sales funnels.


One of the key components of ClickFunnels is its intuitive drag-and-drop editor. This tool allows us to effortlessly create custom pages without needing any coding knowledge. With a wide array of templates and the ability to tweak every element, we can construct unique funnels that resonate with our target audience.

Let’s break down some of ClickFunnels’ standout features:

  • Sales Funnel Creation: ClickFunnels simplifies the construction of multi-step funnels that guide prospects from awareness to purchase.
  • A/B Testing: Experiment with different funnel stages to find what works best for our audience, ensuring optimal performance.
  • Upsells and Downsells: Easily add one-click upsell and down-sell pages within our funnels to increase the average value of each customer.
  • Membership Areas: Deliver content or courses in a locked area only accessible to subscribers or purchasers, providing more value and potentially increasing loyalty.
  • E-mail AutoResponder: Known as ‘Actionetics’, this built-in tool allows us to automate our email marketing and follow-up sequences.

The analytics capabilities of ClickFunnels are also noteworthy. With comprehensive dashboards, we’re able to track everything from page views and click-through rates to conversion data. These insights enable us to refine our sales strategies continuously.

Integrated payment gateways further ease the transaction process, making it seamless for customers to go from interest to purchase without ever leaving the funnel. This cohesion is a vital component in reducing cart abandonment and increasing successful transactions.

Shopify Features

When exploring the competencies of Shopify, it’s apparent that it positions itself as a robust e-commerce platform designed to support businesses of all sizes. One can’t help but notice its comprehensive set of tools tailored to accommodate the varied needs of online stores. Shopify undeniably simplifies the online selling process from product management to inventory tracking.

We find the storefront customization options particularly beneficial. With Shopify’s themes and templates, merchants can craft a unique look for their store, enhancing brand identity and user experience. The platform’s focus on design extends to mobile responsiveness, ensuring that online shops look great on any device.


Let’s take a dive into Shopify’s payment gateways. The platform offers its own Shopify Payments solution, as well as compatibility with over 100 external payment processors. This versatility in payments facilitates smooth and secure transactions for customers worldwide.

The management tools are another cornerstone of Shopify’s appeal. Features like inventory tracking, product import/export, and order fulfillment streamline operations, saving valuable time. Not to forget, the platform also boasts a variety of SEO and marketing tools to help businesses reach a wider audience more effectively.

From a technical standpoint, Shopify’s infrastructure is built for reliability and scalability. It’s a platform that grows with the business, capable of handling spikes in traffic and sales seamlessly.

  • Intuitive interface for ease of use
  • A vast app marketplace for additional functionality
  • 24/7 customer support to assist with any issues

Pricing Comparison

Regarding the cost of ClickFunnels and Shopify, understanding the pricing models is crucial for budget-conscious entrepreneurs. ClickFunnels offers several plans, each scaling up with the needs of your business.

Their Basic plan starts at $97 per month, which includes access to the funnel builder, A/B testing, and integration options. For those requiring more advanced features, ClickFunnels’ Platinum plan is priced at $297 per month and includes unlimited funnels, pages, and follow-up funnels.

On the other hand, Shopify caters to a range of users, from newcomers to established businesses, with its tiered pricing. The Basic Shopify plan starts at $29 per month, allowing access to most of the platform’s features with a limitation on staff accounts and inventory locations. Their most popular plan, Shopify, is $79 per month, providing additional features such as professional reports and lower transaction fees. For large enterprises, Shopify Advanced stands at $299 per month, offering the best rates on shipping and payment processing.

Feature ClickFunnels Basic ClickFunnels Platinum Basic Shopify Shopify Shopify Advanced
Monthly Price $97 $297 $29 $79 $299
Funnels/Pages (ClickFunnels) or Products (Shopify) 20/100 Unlimited Unlimited Unlimited Unlimited
Follow-up Funnels Not Available Unlimited
Staff Accounts (Shopify) 2 5 15
Reports (Shopify) Standard Professional Advanced
Transaction Fees (Shopify) 2.9% + 30¢ 2.6% + 30¢ 2.4% + 30¢

It’s important to note that both platforms offer a free trial, giving you the chance to test them out before making a commitment. ClickFunnels’ trial is a 14-day period, while Shopify offers a generous 90-day trial during promotional periods. Additionally,

Ease of Use

When it comes to setting up an online store or marketing funnel, Ease of Use is a critical factor that impacts your ability to launch quickly and efficiently. We’ve taken a deep dive into the user experience of both ClickFunnels and Shopify to see how they stack up.

ClickFunnels prides itself on simplicity. Its drag-and-drop editor makes it extremely easy for beginners to design custom funnels. The platform does most of the heavy lifting, allowing us to focus on the strategic aspects of the funnel without getting bogged down by technical details. The interface is intuitive, with onboarding videos and prompts guiding us through the creation process.

  • Drag-and-drop editor
  • Intuitive interface
  • Simplified funnel creation process


Shopify’s user experience is also geared towards non-technical users, but with a heavier emphasis on e-commerce. The dashboard is straightforward, and adding products, setting up payment options, and customizing store templates can be done without any coding knowledge. Shopify’s comprehensive setup checklist helps us track our progress and ensures we take all crucial steps in building an online store.

  • User-friendly dashboard
  • No coding is needed for store setup
  • Helpful setup checklist

While ClickFunnels focuses on the overall funnel creation experience, Shopify offers a broad range of e-commerce tools right at our fingertips, making it ideal for building and managing an online store. The platform also integrates with various apps, enhancing the store’s functionality.

Ultimately, the choice between ClickFunnels and Shopify may come down to the specific needs of our business. If we’re looking to create targeted sales funnels with ease and don’t require a full-scale store, ClickFunnels might be the better choice. However, for those of us who need a comprehensive online store with robust inventory management and a plethora of e-commerce features, Shopify might be the more suitable platform.

Integrations and Apps

When looking at ClickFunnels vs Shopify in terms of integrations and apps, there’s a clear distinction in their ecosystems. ClickFunnels integrates with a myriad of marketing apps, payment gateways, and third-party tools to enhance its funnel-building capabilities. We’re talking about popular email marketing platforms like Mailchimp, webinar apps like Zoom, and payment systems like PayPal and Stripe. This setup allows us to maximize our sales funnel efficiency by connecting with the software we already use.

In contrast, Shopify boasts an extensive app store filled with over 6,000 apps designed to extend the functionality of our online store. Whether we need SEO tools, social media integrations, or inventory management solutions, Shopify’s app store likely has what we need. This platform also supports key payment gateways and shipping carrier integration, ensuring that the end-to-end shopping experience is as seamless as possible for customers.

The available integrations for both platforms include:

  • Email Marketing Services
  • Payment Processors
  • Shipping and Fulfillment Apps
  • CRM Systems

While ClickFunnels focuses on integrations that optimize for conversions within sales funnels, Shopify emphasizes a broader range of functionalities, reflecting its standing as an all-encompassing e-commerce solution. For example, Shopify’s integration with apps like Oberlo can make dropshipping practically effortless.

One aspect we must consider is the ease of integrating these tools into our systems. ClickFunnels has a more straightforward process for integrating most marketing tools, as they’re central to its features. On the flip side, Shopify might require a bit more effort when integrating certain external apps. However, once set up, these apps can significantly automate and enhance many aspects of running an online store.


We’ve navigated the intricate landscapes of ClickFunnels and Shopify, uncovering their unique strengths. Our journey highlights that the optimal platform hinges on our business goals. Whether we’re funneling leads with precision or scaling a full-fledged online store, our decisions can now be informed and strategic. Let’s choose the tool that aligns with our vision and propels our business forward.

Frequently Asked Questions

How does Shopify’s pricing compare to ClickFunnels?

Shopify’s pricing includes several tiers with different features to suit various business sizes, while ClickFunnel’s pricing is typically based on the complexity of the sales funnels and the number of integrations required.

Is ClickFunnels easy to use for beginners?

Yes, ClickFunnels is designed with simplicity in mind, making it easy for beginners to create effective sales funnels without advanced technical skills.

Which platform is better for a comprehensive online store?

Shopify is more suitable for building a comprehensive online store due to its extensive range of features and large app store.

Can ClickFunnels replace an online store?

ClickFunnels is better for creating targeted sales funnels rather than a full-fledged online store; it’s ideal for businesses focusing on specific products or offers.

When should a business choose ClickFunnels over Shopify?

A business should choose ClickFunnels over Shopify when its primary goal is to create targeted, high-converting sales funnels rather than managing an extensive online store inventory.

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