Shopify Email vs Klaviyo: Which Platform is Best for Ecommerce Marketing?

Run an online business? You need efficient email marketing tools! Shopify Email vs Klaviyo are two popular options. Here, we explore the differences.

Shopify Email is built-in – designed specifically for Shopify merchants. It integrates with your store and allows you to create custom emails without coding.

Klaviyo is a dedicated email marketing platform. It has advanced features like automation, segmentation, and personalization. Plus, analytics and reporting tools to track customer behavior.


Both offer reliable deliverability rates – but Klaviyo has a reputation for higher inbox placement.

Shopify Email is part of your e-commerce subscription – no extra cost for up to 2,500 subscribers. Klaviyo’s pricing is based on contacts – but comes with more robust features for larger businesses.

Related: Shopify Email vs. MailChimp – Which one is good for you?

Klaviyo Email Marketing For Shopify

KLaviyo email marketing for Shopify is a powerful tool that allows Shopify store owners to create targeted email campaigns, automate their marketing efforts, and track important metrics like open rates and click-through rates. With Klaviyo, businesses can personalize their marketing messages and reach their customers more effectively.

Klaviyo vs Shopify Email: Which is better?

Klaviyo offers advanced automation and segmentation capabilities, making it ideal for personalized marketing campaigns. Shopify Email, integrated within the Shopify platform, provides ease of use and convenience for basic email marketing needs. The choice depends on the complexity of your email marketing requirements.

Shopify Email vs Klaviyo

Overview of Shopify Email

Shopify Email is an amazing marketing tool businesses can use to reach their customers. It lets users quickly make and send custom emails from the Shopify admin.

  • Integrated: It fits straight into your store setup without needing extra email marketing apps.
  • Straightforward: Even newbies can easily make great-looking emails with its user-friendly interface.
  • Templates: Choose from a huge selection of professionally designed templates to save time.
  • Segment & personalize: Advanced segmentation and personalization options let you target specific customers and send tailored messages.

Plus, all emails are mobile-responsive. Also, use tracking and analytics to see how your campaigns are doing and make informed decisions.

Features of Shopify Email

Shopify Email is an awesome tool for e-commerce businesses. It provides a user-friendly interface to simplify email creation, even for beginners. Plus, it has a drag-and-drop editor to customize templates without HTML coding.

In addition, the automated workflows let you deliver targeted messages based on customer behavior or segmentation. So, you can send welcome emails or abandoned cart reminders that boost customer engagement and conversions.

What’s more, Shopify Email offers detailed analytics. It shows open rates, CTRs, conversions, and audience engagement. That way, you can fine-tune your email marketing strategies and improve campaign performance.

Shopify Email was created to meet the rising demand for an integrated email marketing solution from Shopify users. Now, it’s a big asset for businesses that want to maximize their marketing efforts.

Overview of Klaviyo

Klaviyo is an email marketing platform that helps businesses form strong and personalized customer relationships. It has many features and tools to craft effective email campaigns, follow customers’ behavior, and get valuable insights.

Metrics Features:

  • Total metrics – 100+
  • Open rate tracking – Yes
  • Click-through rate tracking – Yes
  • Bounce rate tracking – Yes
  • Conversion rate tracking – Yes

Segmentation Features:

  • Dynamic segmentation – Yes
  • Custom segments – Yes
  • Behavioral segments – Yes

Automation Features:

  • Welcome series – Yes
  • Abandoned cart emails – Yes
  • Order follow-ups – Yes
  • Post-purchase upsells/cross-sells – Yes

Integration Features:

  • Shopify integration – Yes
  • API Access – Yes
  • Third-party integrations – Over 100 available

Klaviyo lets you track the performance of your email campaigns with metrics such as open rates, click-through rates, bounce rates, and conversion rates. You can also use dynamic segmentation to target customers based on their behavior and preferences.


The platform offers an exclusive integration with Shopify that enables businesses to sync their customer data from Shopify into Klaviyo so they can craft tailored email campaigns. It has API access for more customization and over 100 third-party integrations to optimize the platform’s functionality.

A study conducted by E-commerce Platforms found that businesses using Klaviyo have seen an impressive 40% average revenue growth in their email marketing.

Features of Klaviyo

Klaviyo’s amazing features make email marketing a breeze!

Here’s a look at what Klaviyo offers:

  1. Personalized Campaigns: Send the right message to the right audience at the right time, thanks to Klaviyo’s tailored campaigns based on customer behavior, preferences, and demographics.
  2. Automated Flows: Effortlessly engage customers and drive conversions with automated email flows triggered by specific actions or events like welcome series and abandoned cart reminders.
  3. Segmentation Options: Segment your email list with Klaviyo’s advanced options. Target customers based on purchase history, engagement levels, location, and more for maximum impact.
  4. Integration Capabilities: Easily sync customer data with Klaviyo’s integration capabilities, which include Shopify and other e-commerce platforms.
  5. A/B Testing: Test different elements of your emails (subject lines, content, CTAs) with Klaviyo’s built-in A/B testing feature. You can optimize emails for better results.

Plus, Klaviyo provides analytics and reporting tools to track performance. Its user-friendly interface and powerful features make it an ideal choice for businesses looking to create effective email marketing strategies. Founded in 2012 by Andrew Bialecki and Ed Hallen, Klaviyo is now trusted by thousands of businesses worldwide.

Comparison between Shopify Email and Klaviyo

Shopify Email and Klaviyo are two well-known email marketing plans. Let’s compare them to their key points.

AspectShopify EmailKlaviyo
UseabilityEasy to navigateUser-friendly
Design TemplatesFew optionsHuge library
Customization OptionsBasicAdvanced
AutomationNot muchPowerful

Plus, Shopify Email is already a part of the Shopify system. This makes it easy to manage campaigns from a single dashboard.

Klaviyo also has lots of design templates and customization options. This allows businesses to make great-looking, personalized emails.

Klaviyo is great for automation. It has many workflows and triggers to help increase customer engagement. Shopify Email offers some basic automation, but Klaviyo has a stronger, more effective set of tools.

Conclusion: KLaviyo vs Shopify email

Shopify Email and Klaviyo are email marketing solutions, yet they differ in functionality and pricing.

Shopify Email best suits beginners due to its user-friendly interface and built-in features. It seamlessly integrates with the Shopify platform, allowing merchants to manage email campaigns easily alongside their online store. Plus, it has a drag-and-drop editor to create attractive emails without coding.

On the other hand, Klaviyo has powerful segmentation tools. This enables targeting customer groups based on their behavior or purchase history. Additionally, it offers robust automation capabilities for complex workflows. This can help streamline marketing efforts and save time.

Both platforms have gained popularity among e-commerce businesses. Shopify Email has evolved from being a basic feature to a standalone email marketing tool. Klaviyo is renowned for its advanced segmentation and automation features.

The decision between Shopify Email and Klaviyo depends on individual requirements. Carefully consider the features, pricing, and integrations offered by both platforms to make an informed decision that fits your marketing strategy.

Final Recommendations

  • Blend Shopify Email with Klaviyo for the perfect email marketing plan.
  • Reap the benefits of Shopify Email’s easiness and integration with your Shopify store.
  • Benefit from Klaviyo’s segmentation and automation features for targeted campaigns.
  • Test both platforms to discover which suits your business needs better.
  • Note the scalability and pricing of each platform before deciding.
  • Also, look at other options in the market. Evaluating multiple platforms is always wise before making a decision.
  • The best choice will depend on your requirements and goals.

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